Boothroyd Detectives wanted more online enquiries from angst-ridden lovers.
Precast Scotland wanted more orders for their bespoke precast concrete products.
Gilding the Lily interior designers wanted more visitors to their bricks and mortar store.
Bob, Stan & Joanne hired me to write copy for their websites and sales letters; as a result they’re each getting more of what they wanted.
What action do you want your customers to take?
What results do you need to be successful? Now think of your customers. To get those results, what do you need your customers to do? Join your mailing list? Visit your shop? Buy from you.
But before your customers will subscribe, visit or buy you have to get their attention. You have to call to them in a crowded room with the only voice they’ll hear. You have to reach out and touch them; flood them with understanding and nail the nitty gritty of their problem. Then and only then you offer them your irresistible solution.
And that’s where I come in.
Do you have the time to spend researching and writing?
I work with business owners and web developers who are short on time and don’t love writing. Finding the right words to motivate people and move them in the right direction is never easy but research makes it easier. As a copywriter the most important part of my job isn’t writing – it’s research. Research into you, your business and your customers.
My job is to research the words that result in the actions you want your customers to take. I do this for websites and through sales letters and I do it by delving deep into the minds of your customers. I view the world from their eyes to gain a better understanding of what their problems really are. Then I show them how your solution was made just for them.
Are we right for each other?
I work with business owners who want more: more enquiries, more shop visits, more sales. And I work with web developers who love to design but hate to write.
I work remotely so no need to take up your time with a site visit. Skype and the telephone work just fine. But I will need at least an hour of your time and be prepared for some hard questions. When you’re ready to tell me why you’re the best in your business and not your competitor, we’re ready to work together.
Could you do with a little more action?
However good your words are, on your website or in your sales letter, I’m sure together we can make them better.
Call me on 0141 416 5540 or email me and I’ll focus on the actions you want your customers to take and come up with the words that deliver.
Jacqueline Morrison, Chief copywriter